7 Sports Analysis Objectives for the New Season

By Duncan Ritchie

26-May-2021 on Tips

17 minute read

The current season might not have ended yet but many of us are already turning our thoughts to the next. And this inevitably leads to the question “What are my objectives for next season?”.


Having a goal to work towards is important, it gives us the impetus to keep moving forward personally and professionally and, in our experience, May, due to its proximity to the end of the season, is the month when most analysts start planning for this.


Of course, for some of you, the future isn’t yet certain. Your team may still be preparing for the final skirmishes in battles for promotion or relegation. Some of you may be moving on to greener pastures and you’re not sure what you’re going to find there. But generally speaking, for the majority of us, the season is all but over and now is the time when we begin planning for the future.


So, this article has been written with this in mind. Here, we present some ideas of where you can take your analysis in the coming months. Turning these ideas into solid objectives and workable projects will provide you with a basis for improving communication and providing clubs, coaches and players with more and better information which, in turn, will lead to your team improving their performance.


Let’s get started…

Goal 1: Consolidate, Improve and Expand the Analysis Department 


The evolution of video analysis over the past few years has been nothing short of spectacular. In recent times, it has stopped being the preserve of professional top-flight clubs and has spread like wildfire through the ranks of every sport at all levels and age groups.


more professional analysis


Yes, this technology may have been created to meet the needs of elite clubs, but nowadays, it’s becoming ever more common to see it used at lower level clubs, including grassroots, amateur and youth teams, with a high degree of take up at clubs with innovative and visionary coaching staff.


And this makes complete sense, especially at the development stages. If video analysis is common at big clubs, youth players should be taught how to take advantage of it, right?


Of course, video analysis also helps the players improve, allowing them to clearly see their weaknesses and work on them. Video analysis can also be used to see the bigger picture and chart a player’s development over a longer period of time.


Recommended Reading: The Definitive Guide to Creating a Video Analysis Department at Your Club


If you are interested in setting up or improving the video analysis structure at your club we recommend downloading this ebook which will talk you through all the steps needed to start up or expand an analysis department at your organisation.




Goal 2: Improve Team Communication


No matter how old-school you are, you have to admit that sport, just like every other activity on the face of the planet, has been completely changed by the digital revolution of the last 20 years or so. Maybe not on the field, but off the field the march of progress is unstoppable. The fact is, training and communication is not the same as it used to be. So much so that you do not have to be physically together to be in contact with your team.


Coaches, players and analysts all have fast, secure, unlimited access to the internet, through which they can receive individualised information, conduct virtual debates or have private face-to-face conversations with coaches. Any analyst and club would, therefore, benefit from a digital communication tool which allows them to save and share their work from the cloud, helps them keep in touch with all members of the coaching staff and gives players the opportunity to review their performance at any time. 


Sharimg.com: A Specialist Online Platform for Clubs




There’s a wealth of online sharing platforms. Many of these, such as Dropbox and Google Drive, are available for free, with limitations on the amount of data you can upload. However, there are very few such platforms which respond to the specific needs of a sports club and are dedicated to storing and sharing sports analysis.


There is, however, one such platform that we fully endorse at Nacsport...Sharimg.


Sharimg is designed specifically for use at sports clubs looking for a safe and secure online space for storing and sharing sports videos...amongst many other features.


It is fully integrated into Nacsport from where you can automatically upload your work to the platform. But it’s not only videos that you can share, you are also able to share Data Matrixes and Presentations too. And then there are the other tools...an internal messaging system, team chat, playback notifications, statistics, user roles and many more. 


This makes Sharimg a must have for any club serious about improving communication.


Goal 3: Analyze Training Sessions


Nowadays, sports data providers provide a veritable wealth of information on players, teams and competitions at practically every competitive level of sport. Although many of us prefer to collect our own data, the truth is that many others have chosen to put their trust in these third party sites, covering a greater volume of data.


However, data providers, by their nature, only focus on match day, leaving out an extremely important aspect of a club’s work...training sessions. Let’s be objective here, although leagues are contested at the weekend, it’s during non-match days where the real preparation is done.


You play as you train, or so they say. If training isn’t analyzed, how is it possible to improve our performance in the face of competition? Analyzing training sessions may be a relatively new idea in the world of video analysis but, at the same time, it’s becoming ever more common as there are real benefits to be had.


The analyst now leaves the office and joins the players on the pitch with the rest of the coaching staff, providing the same analytical support as they provide during a game. And there is a lot of data that can be extracted from these sessions.


How to Analyze Training 


Our colleague Dani Muñoz, a former analyst at Spanish side Real Betis, designed a fantastic training session analysis model. We thoroughly recommend that you read this carefully.


In addition, he showed off a series of button templates which are simply spectacular.


training template


Tag&view: Mobile Analysis on the Pitch


Nacsport Tag&view is our mobile app for sports analysis and is the perfect tool for conducting an analysis of training sessions. Available for iOS devices, it’s portability gives you the mobility you need when analyzing the various aspects of a training session.


tag and view


Goal 4: Analysis in Real-Time


Being able to analyze a game retrospectively is fantastic, but what if you could collect and disseminate data DURING a game? Wouldn’t be great to be able to put this information to work, live and direct, using it to make strategic decisions based on the analytical evidence in front of you?


When an analyst thinks of this type of live analysis, they tend to believe that this is technology that’s reserved for big clubs in big stadiums but, in reality, this couldn’t be further from the truth.


There are several options which make live analysis a distinct possibility. Yes, there are costs involved, depending on the equipment and software you need to invest in, but the benefit to the team can be enormous and, at the end of the day, live analysis can bring teams to the winning post.


Coach Station: The Jewel in the Crown


Nacsport Coach Station is our specialist software for transmitting analysis data live to the bench over a network. Coaches on the bench can receive images and data from the analyst in the stands as they happen in real time.


real time analysis


If you want to know more about this product and how it works, we recommend this article. On the other hand, if you are looking for something more modest, we offer alternatives for real-time analysis in this post. 


In any case, if you are looking for personalized advice for your specific case, we suggest you to get in touch with our analysis experts through this form


Objective 5: More Training in Video Analysis 


One of the biggest challenges we hear about regularly is the issue of training within clubs. Despite the dedication and hours spent analysing, sometimes we need the help of other coaches at the club and it is essential that they are trained in the ways of video analysis.


Nacsport Courses: A Spectacular Resource


nacsport courses


Official Nacsport Courses are, without a doubt, a resource which you must consider when thinking about training fellow coaches. Our training fulfills a double objective: to learn the basics of video analysis and to learn how to use the software.


Often times, the workload of the analyst is such that they cannot always dedicate the necessary time to teach colleagues how a tool works. So, leave it to us! This will give you more time to dedicate to your analysis work.


In addition to the training, your technicians will receive an official title issued by our company proving that they have acquired the necessary knowledge, as well as the software free for three months to continue working on and improving their handling of the tool. 


Do you have more questions about the courses? This guide has all the answers


Objective 6: Generate More Data Fast


We live in the era of Big Data. That is data, data and more data. The more data we have the better it can be utilized to help us make decisions that matter.


But not all clubs have the capacity to generate so much information on their own. To this end, sports data providers have come to the rescue. Companies which provide huge amounts of data on practically everything that happens in the field of sport.


Obviously, this has its downsides. The nature of data providers means that this information is available to everyone so an opponent might have exactly the same information that you do. There's also a massive amount of data that is simply not needed for an anlysis and at the end of the day, it’s up to the analyst decide which data is important and can be used to enhance their analysis work.


Knowing how to combine this shared data with what they have collected themselves is a must and, given that a percentage of this is not available to an opponent, can give a team the upper hand in a match.


It’s also important that the analyst knows how to dissect, filter and present this data in order to get the maximum usability out of it.


Find a Source that Gives You Everything You Need


Ok, so here’s a hypothetical situation for you…


You contract an external data platform which gives you info about your team, players, etc. You collect data manually with a video analysis program. You prepare an analysis which can be combined with the other. You then have yet another program which allows you to create drawings and animations on your video in order to make your message clearer. Now you need another program to compile and produce the videos and another to turn your data into visual data that is easy for the layman to understand. And…


Well, it all sounds a bit complicated and tedious, right? They say that three quarters of a video analyst’s time is spent on presenting data.


So, here’s our recommendation...find a tool that can do all of these processes so you don’t have to worry about exporting and importing data from one program to another several times.


And, of course, that program is Nacsport (come on, do you really think we’d say anything different)! It covers the majority of these processes easily.


One of our overriding philosophies is to find the maximum synergy possible with as many other programs in the sector.


Nacpsort also allows you to import XML data from other timeline-based programs such as Sportscode and integrate into the aforementioned analysis.


Without leaving the Nacsport environment, you can create drawings and animations using KlipDraw. You can create dynamic reports and presentations with the Dashboards environment, upload your work directly to Sharimg or export the data to Excel for using in external data visualisation programs such as Tableau or Power BI.


Objective 7: Improve Your Presentations 


This goal is closely related to some of the aforementioned goals earlier in the article. Most of the analysts we spoke to told us that one of their biggest goals for next season was to improve their communication skills and transmit their findings to their audience more efficiently.


improve presentations


At Nacsport we have several tools to help create better presentations. Here are some articles that can assist you in meeting these goals:


•    10 Tips for Improving Communication with Players Through Video Analysis

•    Eye-Catching Data Visualisation with Nacsport and PowerPoint

•    Dashboards: Everything You Need to Know


What’s Your Goal?


These are the seven most common goals that we’ve heard from various analysts over the last few weeks. But what about you? Did we cover your goal in the article or do you have something completely different in mind?


We’d love to hear from you on this subject. Get in touch with us through our website and let us know where you see yourself in the future. We might even be able to help you reach that goal!


If you have any questions or comments about this or any other subject, don’t hesitate to contact us. We’d be delighted to help you.


Thanks for reading!

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